Design System Architecture
Design System Architecture
For a Major Esports Platform
For a Major Esports Platform
We built a complete design system from the ground up - styles, tokens, and complex components - giving a large esports platform the foundation to scale fast without sacrificing consistency.
We built a complete design system from the ground up - styles, tokens, and complex components - giving a large esports platform the foundation to scale fast without sacrificing consistency.

We designed a dedicated color system structured so it can be re-skinned and integrated into other brands
without rebuilding the system from scratch.
We designed a dedicated color system structured so it can be re-skinned and integrated into other brands
without rebuilding the system from scratch.
We designed a dedicated color system structured so it can be re-skinned and integrated into other brands without rebuilding the system from scratch.


We also built a full typography system to match - ցovering a wide range of use cases across the platform, from headings and body text to smaller UI details, all structured for consistency at scale.
We also built a full typography system to match - ցovering a wide range of use cases across the platform, from headings and body text to smaller UI details, all structured for consistency at scale.


We designed a full icon system covering not just the core platform, but every esports game supported on it - giving each one a consistent, recognizable visual identity within the same unified system.


Mapping the Full Platform Flow
Next, we mapped out the entire platform flow. This step was key to designing components that weren't built for a single page, but could be reused consistently across the whole platform.
Next, we mapped out the entire platform flow. This step was key to designing components that weren't built for a single page, but could be reused consistently across the whole platform.

A Look at the Components
Shown here are some of the components that make up the product including game markets, tabs, buttons, and cards.
Shown here are some of the components that make up the product including game markets, tabs, buttons, and cards.

Designing for Every Device
Once the components were in place, it was essential to make sure the product felt equally native across different mobile operating systems. That's why navigation elements - the nav bar and header in particular were designed with special attention to detail.
Once the components were in place, it was essential to make sure the product felt equally native across different mobile operating systems. That's why navigation elements - the nav bar and header in particular were designed with special attention to detail.

Your Growth,
Our Mission
/01
Product & Competitors Audit
Before you spend a dollar on redesign, you need to know exactly what's working and what's quietly costing you customers. We dig into your product's usability, visual trust signals, and how you stack up against competitors. You'll walk away with a clear, honest breakdown of what to fix first and why it matters for your bottom line.
/01
Product & Competitors Audit
Before you spend a dollar on redesign, you need to know exactly what's working and what's quietly costing you customers. We dig into your product's usability, visual trust signals, and how you stack up against competitors. You'll walk away with a clear, honest breakdown of what to fix first and why it matters for your bottom line.
/02
UX/UI Upgrade
/02
UX/UI Upgrade
/03
Design System for Scalable Platforms
/03
Design System for Scalable Platforms
FAQs
How long does a typical project audit take?
Project timelines vary based on scope, but most branding or website projects take between 5 – 14 days.
Do you offer ongoing support after launch?
What if I only need audit or design, not both?
Can you work with my internal team?
How does the dedicated designer service work?
Do you work with startups or only established companies?
FAQs
How long does a typical project audit take?
Project timelines vary based on scope, but most branding or website projects take between 5 – 14 days.
Do you offer ongoing support after launch?
What if I only need audit or design, not both?
Can you work with my internal team?
How does the dedicated designer service work?
Do you work with startups or only established companies?
FAQs
How long does a typical project audit take?
Project timelines vary based on scope, but most branding or website projects take between 5 – 14 days.
Do you offer ongoing support after launch?
What if I only need audit or design, not both?
Can you work with my internal team?
How does the dedicated designer service work?
Do you work with startups or only established companies?
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Let’s Talk
Your Next Big Idea

Let’s Talk
Your Next Big Idea
